the Caddy Edge

Archive for September, 2007

Cadillac confirms unified STS/DTS and strongly hints at sub-CTS model

September 17, 2007 - 3:04 pm

Jim Taylor, Cadillac General Manager, in a recent interview with Automotive News, has confirmed that GM is looking strongly at a few products that have been rumored for some time.

First of all, in response to what they are terming ‘shrinkage’ in the segments occupied by the current STS and DTS, Taylor admitted that “we don’t need two entries there anymore”. This pretty much confirms along with his later confirmation that, in AN’s words “the idea of a flagship sedan for Cadillac is still alive.”

So, expect a 7-series/S-Class competitor from Cadillac in a few years.

Also confirmed was that Cadillac is seriously looking at a sub-CTS model since the brand image of Cadillac is sufficiently strong enough now to survive a 28k+ product slotted below the CTS. This all but confirms previous rumors that a rear-drive ‘alpha’ chassis based sedan is in the works to better compete head-to-head with the 3-series BMW (leaving the CTS to go up-market toward the 5-series that it better matches, size-wise).

I, personally, would be all over a smaller Cadillac with a sportier angle than the current CTS. How about a coupe version as well?

Expect an Alpha-based car to debut early in the next decade (as a 2011-12 model).


BLS Wagon debuts at Frankfurt autoshow

September 17, 2007 - 2:25 pm

UPDATE: We’ve updated the BLS image gallery with pictures of the new BLS Wagon. Enjoy.

BLSWagonRearAs expected, last week Cadillac unveiled the BLS Wagon (Cadillacs first wagon ever).

Wagons are much more popular in Europe than in the US/Canada and this additional model should help bolster Cadillacs European push.

See the press release below:

Show me more… »


Cars.com’s video about the new CTS

September 13, 2007 - 11:31 am

The Kicking Tires blog over at Cars.com has posted a video review of the new 2008 CTS.

Enjoy.

Kicking Tires: Cars.com Video: 2008 Cadillac CTS

Cadillac and CBS to push new CTS in advertising blitz

September 12, 2007 - 2:31 pm

Cadillac will be spending some serious advertising dollars on CBS’ Monday night programs promoting the launch of the new CTS.

Rumors are that they will be spending $10-15 million for this launch ad campaign on CBS alone.

MediaPost Publications: Cadillac Has Big Eyes For CBS


Cadillac and STS take 2nd place in technology survey

September 8, 2007 - 9:12 am

Cadillac has done quite well in the 2008 Technology Availability Index, created by Telematics Research Group.

The index measures the availability of 32 different technology features on various cars and bands and then ranks the cars and brands appropriately (the only oddity is that all tech features are worth 1 point each, no matter the significance of the feature).

In the 2008 index, Cadillac rated second only to BMW with 97.62 (vs BMW’s normalized 100 points).

Even more interesting is that the Cadillac STS took the 2nd place for individual models (with 22 points vs the first place BMW 5-series 23 points).

Read all about it:

ExtremeTech: Top Tech Car Brands – BMW, Cadillac, Jaguar