We’ve taken the CaddyEdge forums offline for the time being.

Expect a new design once we are ready to re-launch the site with a new look and new features. Existing conversations from the forums should be part of the new design – but the integration is planned to be much better with the news, reviews, and photo galleries you’ve come to expect from tCE.

Thanks for your patience.

Categories: News, Site News
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If you’ve been following the management shakeups at GM, you know that there is a new exec in charge of marketing for the company.

Joel Ewanick (previously of Hyundai) has been wasting no time putting his mark on the companies marketing and advertising efforts. First up was dropping Cadillac’s recently hired ad agency and now we hear a couple interesting tidbits…

1. Cadillac will be returning to the SuperBowl next year. This should mean not only a new commercial but also possibly a return to Cadillac’s sponsorship of the MVP award (and its related awarding of a Cadillac to the winning player).
2. We are about a month from the official launch of Cadillac’s new tagline “The new standard of the world” which harkens back to Cadillac’s historic “Standard of the World” tagline.

Source: eGMCarTech

Categories: News
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As you may recall, GM has been having a tough time deciding what to do next with the Escalade.

On one hand, they have strict government fuel economy targets to hit later in the decade. On the other, the Escalade is still a cash cow (who wouldn’t want to charge 2x as much as a comparable Tahoe for an SUV that shouldn’t cost that much more to build?).

So, we have been hearing rumors first that the body-on-frame Escalade is being cancelled in favor of a Lambda (think Chevy Traverse, GMC Acadia, Buick Enclave) based large crossover. Then that the next Escalade would be body-on-frame just as it is now and the Lambda option had been shelved.

Lately we have heard that GM had decided to bring both to market. Escalade for their traditional buyers and the Lambda-based vehicle as a larger version of the uber-successful SRX formula (i.e. a heavily sporty leaning CUV).

The latest details have the new vehicle hitting the market as a 2013 model year (likely going on sale sometime in 2012) – this should also put this on the Lambda II architecture – so there is room for more interesting powertrain options as well as unique body-work that should resemble a bigger SRX.

The next Escalade should bow a year later as a 2014 (and will hopefully distance itself even more from its platform-mates).

Source: eGMCarTech

Categories: News, SRX, Escalade, Rumored Models
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