the Caddy Edge

Archive for the 'Video' category

Cadillac to unveil ATS in Super Bowl ad

January 30, 2012 - 11:42 pm

...and we have the ad here for your enjoyment.

From the ad voiceover, Cadillac is making no bones about the ATS going gunning for the BMW 3-Series. A bold move that suggests Cadillac is very confident that the ATS will compare well to the accepted best sports sedan on the market.

It’s good to see this confidence and we hope that it turns out to be supported by the product.

Enjoy:

Press release below:

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ATS Debut Video

January 8, 2012 - 10:41 pm

Image Gallery of the new ATS

Here is the video Cadillac used to show off the new ATS.

Note the use of lit door handles as well as light pipes that extent up into the swept-back headlamp…extending into the fender.

...and, for good measure, here is the ‘B-roll’ video for those of you that want to see even more of this car in action.


ATS Eve - One last video of the ATS at the ‘Ring

January 7, 2012 - 8:02 pm

GM has been testing the upcoming ATS heavily at Germany’s famed Nurburgring, as we’ve seen in the past few months of teaser videos.

We’ve even had a video of the upcoming mid-level turbo 4-cylinder.

Tomorrow evening, Cadillac will official unveil the car to the world at an event before the first press day of the North American International Auto Show in Detroit, Michigan. To help tide us all over, enjoy the last of the three segments of the ATS testing at the ‘Ring below.

Enjoy.

Press release below:

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ATS Engine Lineup Announced

December 14, 2011 - 11:02 pm

2013 2.0TToday, Cadillac took the covers off one of the biggest mysteries of the new ATS sedan…what engines will be underhood.

Highlighted are a brand new direct injection, turbocharged 2.0l 4-cylinder delivering 270hp and 260lb*ft of torque. This is a new 2.0 with debut technologies such as a variable displacement oil pump. Efficiency and power-density are being touted by Cadillac, though we’ll have to wait for ultimate mpg figures closer to launch day.

In addition to this high-tech turbo, the ATS will also offer a non-turbo 2.5l (likely the same engine expected to power the Chevrolet Malibu and put out approximately 190hp). At the top of the line, and likely aimed at more traditional Cadillac buyers, will be a version of the 3.6l direct injection V-6 putting out about 50hp more than the turbo 2.0 but approximately the same torque. We fully expect the turbo to the be preferred engine at altitude and to likely provide better overall performance since its torque will be more accessible (90% is stated to be available from 1500-5800 rpm). What we don’t know yet is which engines will be offered with the manual – though it seems reasonable that the V-6 will be automatic only.

Expect even more details over the coming weeks as we get closer to the debut in January at the North American International Auto Show in Detroit.

Video of the 2.0T below:



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XTS Debut Video

November 17, 2011 - 10:42 pm

From the LA Auto Show, Cadillac’s video showing the new XTS.

Enjoy: