Cadillac Aiming for Double-Digit Growth in 2014
Cadillac has officially told their dealers that they expect a 10+% growth in volume in 2014. This is expected on the back of at least three new products, the ELR and ATS coupes as well as the new Escalade SUV. Helping that goal is the fact that well over half (550 of 900) of Cadillac dealers have chosen to invest in the equipment and training to sell and service the new ELR range-extended electric. ELR started shipping to dealers earlier this month. Additionally Cadillac has begun to offer $699/month lease deals on the $75995 ELR, which should help move a few into buyers' hands. Escalades are expected to hit showrooms in April and the ATS coupe will arrive this summer.