Cadillac announces new slogan

Cadillac, in a effort to reach younger customers and more women, has announced a new slogan and ad campaign. Under the new tag line of 'Life, Liberty, and the Pursuit', and using non-traditional ad locations like video games and urban ads, Cadillac hopes to push their brand message to groups currently unreached by the current 'Break Through' campaign. Personally, I think this new slogan is fairly lifeless and doesn't get at what Cadillac is or should be - a driving machine on par with the European competition like BMW. We'll see soon enough if the ads are better than the slogan suggests.