Cadillac Screening Short Films inside their cars at Vail Film Festival

March 31 to April 3rd, Cadillac will be promoting the Escalade, CTS Sport Wagon, and SRX at the Vail Film Festival by screening short films to moviegoers who can watch the films sitting inside the aforementioned cars as part of the "Cadillac Short Series". This gives people a chance to experience the Cadillacs firsthand while also getting to watch some of the 67 total movies being screened this year in Vail. This certainly seems to be an innovative way to promote the brand without being annoying to festival attendees. Source: